The Pradhan Mantri Surakshit Matritva Abhiyan has been launched by the Ministry of Health & Family Welfare (MoHFW), Government of India. The program aims to provide assured, comprehensive and quality antenatal care, free of cost, universally to all pregnant women on the 9th of every month. Hon’ble Prime Minister of India highlighted the aim and purpose of introduction of the Pradhan Mantri Surakshit Matritva Abhiyan in the 31st July 2016 episode of Mann Ki Baat. PMSMA guarantees a minimum package of antenatal care services to women in their 2nd / 3rd trimesters of pregnancy at designated government health facilities.
The programme follows a systematic approach for engagement with private sector which includes motivating private practitioners to volunteer for the campaign; developing strategies for generating awareness and appealing to the private sector to participate in the Abhiyan at government health facilities.
Mine4Nine, a leading brand of stylish and comfortable maternity wear in India, decided to give it back to the society by participating in this program in a small possible way. We identified a government health center in Gurgaon and started distributing fruit packets to around 300 visiting expecting mothers. Fruits are very important during pregnancy as they are rich source of vitamins. It is delighting to see the sheer smile and content on the face of these mothers to be during a testing and tiring wait at the hospitals. We wish to widen our circle by adopting more hospitals in near future and are very proud to be associated with scheme which is very close to Prime minister.